Geofencing just might be the catalyst for location-based advertising, the so-called “holy grail” of LBS. And 2013 seems to be shaping up as the year geofencing seals the deal. Both ABI Research and Broadcom, the chip makers, see the potential.
http://www.directionsmag.com/podcasts/2013-when-the-world-found-geofencing/312053
