Jeff Eaton and Relly Annett-Baker discuss the difference that carefully crafted microcopy can make to users; explore the challenge of bringing writers, designers, and developers together; and plan for future hijinks.
Tagged with “relly annett-baker” (4)
Insert Content Here, Episode 10: Relly Annett-Baker talks Microcopy, User Experience, and Zelda | Lullabot
Microcopy is the ninja of online content. Fast, furious and deadly, it has the power to make or break your online business, to kill or stay your foes. It’s a sentence, a confirmation, a few words. One word, even. It isn’t big or flashy. It doesn’t leave a calling card. If it does its job your customer may never notice it was there.
In this session, Relly will show you how you can bolster sales and reflect your company and client’s values through just a few well-chosen words. Designers? Do you get lumped with the interaction copy? Developers? Do you get left trying to make meaningful error messages? Ecommerce managers? Do you want an easy increase in sales? This session will help. It will be a lot of fun. You should definitely come.
Web Directions Unplugged 2011, Seattle, May 12th 1:40pm
Microcopy is the ninja of online con tent. Fast, furi ous and deadly, it has the power to make or break your online busi ness, to kill or stay your foes. It’s a sen tence, a con firma tion, a few words. One word, even. It isn’t big or flashy. It doesn’t leave a call ing card. If it does its job your cus tomer may never notice it was there.