Kristina finds out what “persuasive content” means when Colleen Jones patiently explains it to her. Colleen is the author of “Clout: The Art and Science of Persuasive Content”, a founding principal of Content Science, a participant of the 2009 Content Strategy Consortium, and co-founder of one of the first Content Strategy Meetups in the world.
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Kristina finds out what “persuasive content” means when Colleen Jones patiently explains it to her. | 5by5 | Content Talks #2: Persuasive Content
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How to Speak Persuasively: Scientific American Podcast
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Persuasive Solutions for Demanding Times
Recording of a client breakfast briefing explaining the role that persuasion plays online
Tagged with sedley persuasion persuasive captology cscape
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Why Persuasive Technologies Should be Boring: Interview with Pete Mortensen and Conrad Wai
This post is an interview with two really good guys I met at the 2007 Persuasive Technology conference at Stanford University, California. Pete and Conrad presented one of the best papers of the whole conference. Using the Nike + iPod product as a case study they argued that for any persuasive technology to be adopted it needs to be boring. Of course actually it is a bit more complicated than that but I’ll let Conrad and Pete explain.
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Interview with BJ Fogg on persuasion, credibility and the behaviour chain in Web2.0 websites
In this interview BJ Fogg, Chair of the Second Persuasive Technology conference at Stanford University in Pao Alto, highlights the importance of persuasion, some potential dangers and describes how we are entering a phase of Persuasion 2.0 for websites.
BJ is also the founder of Stanford’s Persuasive technology Lab and author of ‘Persuasive Technology: Using Computers To Change What We Think And Do’ the publication that pretty much defined the field of study and practice that is now known as Captology (Computers As Persuasive Technologies). He also edited ‘Mobile Persuasion: 20 Perspectives on the Future of Behavior Change’, which he co-edited with Dean Eckles.
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