Joe Romm: Language Intelligence — This week’s guest is Joe Romm. You may know him as a top blogger on global warming and energy—but that’s not why we’re having him on. In an impressive show of versatility, Romm the scientist has written a book about how to persuade people. It’s entitled Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga. In essence, it’s a treatise on the neglected art of rhetoric, the technique mastered by Shakespeare and the writers of the King James Bible. In it, Romm delves deeply into figures of speech, and how they make orators persuasive by allowing them to activate people’s emotions. Indeed, as Romm writes, modern neuroscience now confirms what the poets always knew about getting to people’s heads through their hearts (that’s a metaphor, by the way—one of the chief techniques that Romm discusses). If you ever want to understand why scientists—and people devoted to reason and critical thinking—fare so poorly getting their message across, you are going to want to listen to this show.
Tags / persuasion
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Point of Inquiry
Tagged with language persuasion
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Tie My Shoes, Please: How Persuasion Works : Shots - Health Blog : NPR
Scientists have long studied why some requests seem to be met with a yes while others get a no. Now, there’s a new development: A study finds that asking for unusual favors can be very effective in getting people to comply.
http://www.npr.org/blogs/health/2012/07/23/157248356/tie-my-shoes-please-how-persuasion-works
Tagged with persuasion npr
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Robert Cialdini - The Power Of Persuasion
Stanford Executive Briefings
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Robert Cialdini - The Power Of Persuasion
Stanford Executive Briefings
Tagged with cialdini persuasion
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Sustaining Passionate Users at Web Directions South 2011 | Lanyrd
Yes, business applications can be made fun and gamelike. No, points, levels and badges are not the way to create sustained interest.
While many sites have added superficial gaming elements to make interactions more engaging, the companies that “get it” have a better understanding of the psychology behind motivation. They know how to design sites that keep people coming back again and again.
So what are the secrets? What actually motivates people online? How do you create sustained interest in your product or service? Speaker Stephen P. Anderson will share common patterns from game design, learning theories, and neuroscience to reveal what motivates—and demotivates—people over the long haul.
Tagged with game-design gamification motivation neuroscience ux persuasion
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Brandwashed
Martin Lindstrom, marketing visionary and consumer advocate, explains the secrets of how global corporations manipulate our minds to persuade us to buy. Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy looks at the marketing industry, exposing the psychological tricks and traps that companies devise to win our money. He reveals that advertisers and marketers intentionally target children, stoke the flames of public panic and capitalize on paranoia, make their products chemically addictive, and more.
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Understanding The Science Of Shopping : NPR
What makes a shopper spend at one store and not others? Paco Underhill, founder and CEO of Envirosell and author of Why We Buy: The Science of Shopping, explains how he sizes up a shop for its selling potential. Also: why spending may not slow even in a slumping economy.
http://www.npr.org/templates/story/story.php?storyId=98184836
Tagged with book:author=paco underhill persuasion design shopping
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Psychology of Persuasion
In this 60-min Master Class on social psychology and persuasion, I interview Stanford psychologist BJ Fogg Youâll learn: Why is it so hard to motivate yourself to change behaviors? How can you focus longer? Go to the gym more often?
Tagged with psychology interview persuasion behaviour
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Building crowdsourcing applications at @media 2010
Crowdsourcing applications take indigestible tasks and break them down into digestible pieces, enabling a group to help plough through large scale projects in much shorter periods of time.
Designing and building crowdsourcing applications incorporates a fascinating range of challenges, from usability, psychology and interaction design to scaling applications for surges of traffic – all the while ensuring that contributors are rewarded, good behaviour is encouraged and the resulting data comes out in a useful format.
This talk will discuss lessons learned building serious crowdsourcing applications on newsroom schedules at the Guardian, and playful crowdsourcing features for WildlifeNearYou.com.
Tagged with simon willison @media2010 crowdsourcing guardian persuasion
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Designing for play at @media 2010
Taking ideas from game design, musical instrument design, and play-acting techniques including improv and bodystorming, Christian will address the role of play in digital experiences and how we can design to foster and encourage play rather than squeeze all the joy out of life one pixel at a time.
Tagged with christian crumlish play design ia ux social media persuasion
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