Michael Bierut talks about words, and why design can’t fix bad content. Writing well is a challenge. Initiating Design Observer, his motivation and what he found the hardest. And finally the most important lesson he has learned.
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Michael Bierut talks about his particular rituals and obsessions. He compares song writing to design and why it is similar. The most important quality of a designer. His heroes, how he doesn’t collect. His ideologies such as "there is always more than one way to solve a design problem."