Hello again! We’re back with another episode of Behind the Bits, with Brandon Carey and Javy Gwaltney joining Marc to discuss Irrational’s
Tagged with “irrational” (5)
Behavior economist Dan Ariely of Duke University weighs in from time to time on how irrational we humans really are. Today, he talks to NPR’s Robert Siegel about dentistry and how many of us interact with our dentists.
Why do smart people make irrational decisions every day? Why do we repeatedly make the same mistakes when we make our selections? How do our expectations influence our actual opinions and decisions? The answers, as revealed by behavioural economist Professor Dan Ariely of MIT, will surprise you.
Dan Ariely is author of Predictably Irrational: The Hidden Forces that Shape our Decisions, (HarperCollins, £14.99). He is Alfred P. Sloan Professor of Behavioral Economics at MIT where he holds a joint appointment between MIT’s Program in Media Arts and Sciences and Sloan School of Management. He is the principal investigator of the Lab’s eRationality group and co-director of the Lab’s SIMPLICITY consortium. He is interested in issues of rationality, irrationality, decision-making, behavioral economics, and consumer welfare. Projects include examinations of online auction behaviors, personal health monitoring, the effects of different pricing mechanisms, and the development of systems to overcome day-to-day irrationality.
Ariely received a PhD in business administration from Duke University, a PhD and MA in cognitive psychology from the University of North Carolina at Chapel Hill, and a BA in psychology from Tel Aviv University.
The core of sustainability efforts is behavior change, understanding patterns of behavior and developing models for motivating sustainable behavior change. This approach assumes a rational response from the consumer. However, most decisions are irrational. This panel will examine how to motivate people to make sustainable changes by appealing to their emotions instead.
When we’re in love, we do some crazy things. And that’s OK. But when we merge lanes on the highway, sign up for a credit card, or just order a book, we’re as irrational as a teenager who’s got a crush.
Find out why we’re mad in money matters, why we’re suckers for designer aspirin, are willing to believe in the paranormal, and anything but logical in traffic. It’s Skeptical Sunday, but be rational - don’t take our word for it! Guests:
* Tom Vanderbilt - Author of Traffic: Why We Drive the Way We Do (and What it Says About Us) * Dan Ariely - Professor of Behavioral Economics at Duke University, and author of Predictably Irrational: The Hidden Forces that Shape Our Decisions * James Underdown - Executive Director of the Center for Inquiry, Los Angeles * Phil Plait - Author of badastronomy.com * Michael Shermer - Founder of "Skeptic Magazine" and author, most recently, of The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics