Journalist Chris Anderson believes that businesses can profit by giving their material away on the Internet. His new book Free: The Future of a Radical Price explains how "free" can become a marketing technique, helping businesses gain credibility in an economy that increasingly values reputation.
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The New Price Point? ‘Free’
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Guardian Tech Weekly: Chris Anderson on ‘Freemium’
Chris Anderson, editor of Wired, on how free can succeed as an online business model, plus we discuss the importance of product design