This talk was given as a keynote at the O’Reilly Emerging Technology Conference in 2007. It is about the core elements of "deep structure" that go into making something fun — particularly web apps and social media. The talk is also available as a PDF (1.9 MB). and as an MP3 you can download so you can follow along.
Tagged with “etech” (4)
The Coming Age of Magic, ETech Conference 2007, Mike Kuniavsky: Mike discusses how information processing is integrated into everyday objects, and the ‘desktop’ metaphor is obsolete. This post-desktop model of computing is known as ubiquitous computing. From http://www.adaptivepath.com/ideas/podcasts/
As a point of departure, Matt Webb introduces us to the concept of Generation C, a generation not defined by age but by a mindset shaped by the internet. People in Generation C are connected in communities, are creatively involved, and like to control their surroundings.
Designing products that appeal to Generation C involves looking at the experience that products produce and treating experience as a design surface on which to work. Using entertaining examples, Matt illustrates the colors in the experience pallet. He discusses the enjoyment we get out of watching familiar things happen, why we like to work with semi-autonomous things, and the pleasure we get from conceiving complex activities as a single object.
This design philosophy tends to blur the boundaries between hardware, software, and the Web. Concepts like desktop widgets can be abstracted to new products that transcend the computer desktop. Pixels can become plastic.
If you had five minutes on stage what would you say? Each of the twelve speakers below gives a five minute talk on his or her passion. Matt Webb gives a science fictional tour of the solar system; Saul Griffith shows cartoon books designed to bring a spirit of adventure to science education; David Orban desribes location-aware sensors that allow users to better understand their environment. These and nine other high-energy talks make up the mind jamming Ignite session.
Linda Stone focuses her thinking on trends and their strategic and consumer implications, and is featured in John Brockman’s book, "THEDIGERATI," which described her as a visionary both within Microsoft and to the industry at large.
Jimmy Guterman is editorial director of O’Reilly’s Radar group and the editor of O’Reilly’s Release 2.0 and has written or edited for more than 100 newspapers, newsletters, or magazines.
Matt Webb engineers, designs, and hacks technology and physical things and is coauthor of Mind Hacks, cognitive psychology for a general audience.
Stefan Magdalinski was previously, a “bunch of things” and is now CTO of MOO.com, a UK-based, Web 2.0, global personal printing startup.
Noel Dickover is an established human performance technology consultant currently working as the Emerging Technology Lead for the DoD CIO IT and Investment Policy Directorate.
Saul Griffith is an inventor whose innovations span industrial design, technology, and science education with a goal of giving a spirit of adventure to science education.
Kevin Marks is a Google software engineer, who works on the OpenSocial and Social Graph API projects.
Deb Schultz has been inventing and innovating for over 15 years in emerging technologies - where people, technology and media intersect.
Cuneyt Taskiran is a senior research engineer at Motorola Labs working on media technologies.
David Orban is Founder & Chief Evangelist of OpenSpime, a technology infrastructure company providing innovative solutions for an Open Internet of Things.
Jan Borchers is a full professor of computer science and head of the Media Computing Group at RWTH Aachen University, researching in the field of human-computer interaction.
Scotto Moore is a Seattle writer whose style is punctuation-defying with an absurdist streak.