A lot of hot air and expensive business consultancy time is sold in pursuit of facilitating creativity but the creative process is still thought of as a mysterious black box, often the preserve of certain people and not others. But what’s the actual science behind it? Are some of us more creative than others, and if so, why? What can all of us do to help ourselves have more and better ideas? This talk offers a brief introduction to the psychology of creativity.
Tags / design by fire 2010
Tagged with “design by fire 2010”
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The Psychology of Creativity — Claire Rowland (Fjord London)
Tagged with design by fire 2010 conference creativity ux
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Natural User Interfaces - Bill Buxton
Natural User Interface (NUI), is one of the favorite flavors du jour in certain interaction design and user experience circles. The term signals a change from the Graphical User Interface (GUI), that has been prevalent since the early 1980s. In many ways, that is good - not that the GUI is going to go away (any more than the QWERTY keyboard) - but progress does, as they say, progress. And just because there was a great idea that took hold, does not mean that that is all that there is.
But beyond the name, what is this new thing? The answer depends on who you ask. Ask enough people, and you will see that it can mean anything – which means that it might mean nothing. According to Bill Buxton, the many views means that there is a lot of diverse conversations accompanying them, and he sees that as healthy. Complacency is rarely a worthy aspiration for design. But out of the collective conversations one would hope that there is some convergence, insight or growth.
The purpose of Bill’s talk is to throw his own thoughts into the fray. Taking his cue from the term itself, he’ll start like a good naturalist, and strip the term bare, and build from there. Starting with diving into the essence of the term natural.
Tagged with ux design by fire 2010 conference
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Turning the Corporate Battleship with Design - Andrei Herasimchuk (Yahoo!)
Designing interfaces for digital products like the Apple iPhone or an interactive web application like Yahoo! Mail promises to be one of the hottest job design prospects for the next century. Nearly every product type we know about has gone or is going digital, from content rich websites like CNN.com to mobile task-based applications like Gowalla to products for the digital home like Netflix. But even when one has great ideas, or creates innovative design for their products, how does one get their company or clients to institute positive change through their work?
In this session, Andrei Herasimchuk will divulge lessons learned from the trenches on how to get large, global corporations to make big changes through Design. What works, what doesn’t and how to keep yourself inspired when tackling such large projects. In doing so, he aims to pass on key factors to success while inspiring designers everywhere to tackle the challenges that face them in the workplace, helping them to overcome the inevitable obstacles that will arise in their path. — Andrei Michael Herasimchuk was the lead designer behind the Adobe Creative Suite and the product lead for Adobe Lightroom. He was Chief Design Officer for Involution Studios, a digital product design company based in the United States and recently joined Yahoo! He is now leading the product design team in the redesign of one of the internet’s largest web-based applications, Yahoo! Mail, across web browsers, desktop clients, mobile smartphones and tablet computers. His writing and thoughts on design can be found at his blog, Design by Fire.
Tagged with ux design design by fire 2010 conference