And so the book has finally been written about Big Data. This new book, Big Data: A Revolution That Will Transform How We Live, Work and Think - written by Oxford University professor Viktor Mayer-Schonberger and The Economist journalist Ken Cukier – is the definitive guide to a new age which, both authors promise, is going to revolutionize the way we live, work and think. But “we are still in the first inning” of this age, Cukier says. So what are the business opportunities right now, I ask them, for startup entrepreneurs wanting to unlock new economic value in the big data economy? Healthcare and automotive, Cukier argues. Education, Mayer-Schonberger adds. But both authors also recognize the dangers of a big data age in which we flesh-and-blood humans might be in danger of ourselves being reduced to mere data.
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Before games come to market, they undergo several tests: Are there technical glitches? Can players easily get started? Is the gameplay what the designers intended? Sara Verrilli discusses how and why to conduct focus testing." name="Description
Digital Business Podcast July 1, 2009
This week FT Digital Business is at Wimbledon to find out more about the huge data collection and sharing exercise being undertaken at the event.