The Surprising Truth About Moving Others - RSA Keynote (26th Feb 2013)
Whether we’re entrepreneurs persuading funders, employees pitching colleagues, politicians pushing policies, parents and teachers cajoling kids, social networkers trying to grow our Twitter following; we all spend our days trying to move others. Today, like it or not, we’re all in sales. Each and every one of us spends time trying to persuade others to part with resources - money, time, attention - though most of the time we don’t realise we’re doing it.
The ability to move others - to exchange what they have for what we have - is fundamentally human, and crucial to our survival and our happiness.
Bestselling author of Drive and star of the most-viewed RSA Animate, Dan Pink explores the ways in which we can all improve our everyday sales skills, and identifies the personal qualities and essential skills necessary to move people.
Speaker: Dan Pink, author.
Chair: Adam Lent, director of Fellowship and projects, RSA.
http://www.thersa.org/events/audio-and-past-events/2013/the-surprising-truth-about-motivating-others