John Siracusa and Dan Benjamin discuss what it’s going to take for Apple to field a television product that’s finally something more than a “hobby.” Attached box vs. full TV set, apps vs. channels vs. a la carte purchases, direct deals with content owners vs. additional layers of middlemen (e.g., Netflix). So many possibilities, but all of them difficult.
http://5by5.tv/hypercritical/40-when-the-hobby-light-goes-off