Martin Lindstrom, marketing visionary and consumer advocate, explains the secrets of how global corporations manipulate our minds to persuade us to buy. Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy looks at the marketing industry, exposing the psychological tricks and traps that companies devise to win our money. He reveals that advertisers and marketers intentionally target children, stoke the flames of public panic and capitalize on paranoia, make their products chemically addictive, and more.
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Tagged with “consumers”
(15)
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Brandwashed
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Alan Middleton on the History of Branding
Big Ideas presents York University professor of Marketing, Alan Middleton, on The History of Branding
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SXSW 09 - Opening Remarks: Tony Hsieh
At Zappos.com, Tony Hsieh has fostered a culture where extraordinary customer service is the norm. Hear him talk about how good deeds can help you leverage the power of your audience to massively extend your brand.
Tony Hsieh, Zappos.com
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Rob Walker: Observer Media: Design Observer
Rob Walker is a freelance journalist and the "Consumed" columnist for The New York Times Magazine. He is also the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are. His writing has appeared in many magazines and newspapers.
Murketing.com is Walker’s blog, descended from an earlier project called the Journal of Murketing. Other projects include Unconsumption, Things That Look Like Other Things, Counterfunctionality among others.
In this audio interview with Debbie Millman, Rob Walker discusses his interest in death and how our digital records remain online, being shy and how this influenced his decision to become a journalist, writing about the sleeved blanket known as the snuggie, and the wish to brand the idea of "be happy for what you have."
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On the Media - Dynamic Pricing [12/17/2010]
‘One way retailers are trying to maximize profits this holiday season is through "dynamic pricing," whereby the price of an item is based on what the seller thinks the consumer is willing to pay. Slate’s Annie Lowrey says that retailers use your browsing history, your purchase history, and even your browser type to guess how deep your pockets are.’
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Getting People Who Don’t Buy to Buy Enthusiastically
On November 3rd, Dr. Cialdini, along with Dan Ariely, Ori Brafman, Pam Danziger, Dan Hill and Christophe Morin were interviewed for the Extraordinary Minds webcast, “Getting People Who Don’t Buy to Buy Enthusiastically”.
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Deborah Schultz - It’s the people, stupid!
The most interesting problems on the web are social, not technical. Once the open, social stack moves into wide use, the real work is going to be on us to create ongoing experiences that inspire, inform, evolve. Avoid this talk if you want to hear about monetizing community, gaming the newest social site for a quick spike in your user numbers, or how to get a [insert cutting edge social platform] strategy for your brand. Instead, we’ll diagram (sentence-like) real examples of marketing and revising (reviving?) web products for connected consumers. Think of it as Mind Hacks for Web Marketers. We’ll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities. People-powered thinking extends well beyond messaging. Instead, we’ll preach a connected style of marketing that addresses a range of operational areas, both coming & going. We’ll pay particular attention to what happens after launch, as we think an attentive to and fro is the intimate secret of success. Deborah Schultz is a thought leader and innovator on the impact and adoption of Internet technologies and the power of technology to connect society, culture and business. She speaks and consults on the cultural and economic impact of the Internet, and specifically where our social and technological networks overlap. She currently serves as Procter & Gamble’s Strategic Adviser for Social Media & Emerging Technology and has also consulted with and advised Fortune 50 companies including Pepsi, GE, and Citicorp as well as numerous internet startups and VC firms. She is a regular keynote speaker at tech and business conferences. Previously, Deborah was the Marketing Director at Six Apart, ran her own marketing consultancy firm, was a management consultant at AnswerThink and spent five years at Citibank where she developed many of the global bank’s first internet initiatives. One of her proudest accomplishments was launching the Downtown Info Center, a lower Manhattan community center & online hub to revitalize lower Manhattan after the attacks of September 11th. Deborah is a graduate of Barnard College, Columbia University. The former Manhattanite is now a tireless road warrior and can be found in SF, NYC, or Tel Aviv. But wherever she is, she’s always ‘connected’. Licensed as Creative Commons Attribution-Share Alike 3.0 (http://creativecommons.org/licenses/by-sa/3.0/).
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Tim Brown: Change By Design
Tim Brown
CEO, IDEO; Author, Change By Design
One myth of innovation is that brilliant solutions leap fully formed from the minds of geniuses. In reality, we don’t simply realize solutions; we design them. Design thinking is now being applied to address a wide range of concerns, from delivering clean drinking water to improving airport security and microfinancing.
This program was recorded in front of a live audience at the Commonwealth Club of California on November 9, 2009
http://fora.tv/2009/11/09/Change_by_Design_Tim_Brown_of_IDEO
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Cities, Design and Climate Change
With cities contributing upwards of 75 per cent of global carbon emissions, urban design is increasingly important when planning for climate change. This discussion examines the creative urban design solutions coming out of the world’s cities. Saskia Sassen is Robert S Lynd Professor of Sociology at Columbia University. Richard Sennett is professor of sociology at LSE and NYU. Jonathon Porritti s the chair of the sustainable development commission and founder and director of Forum for the Future.
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Matt Webb - Opening keynote: Escalante
The long run to the turn of the millennium got us preoccupied with conclusions. The Internet is finally taken for granted. The iPhone is finally ubiquitous computing come true. Let’s think not of ends, but dawns: it’s not that we’re on the home straight of ubicomp, but the beginning of a century of smart matter. It’s not about fixing the Web, but making a springboard for new economies, new ways of creating, and new cultures.
The 21st century is a participatory culture, not a consumerist one. What does it mean when small teams can be responsible for world-size effects, on the same playing field as major corporations and government? We can look at the Web - breaking down publishing and consuming from day zero - for where we might be heading in a world bigger than we can really see, and we can look at design - playful and rational all at once - to help us figure out what to do when we get there.
http://www.webdirections.org/resources/matt-webb-opening-keynote-escalante/
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