Tags / college of production

Tagged with “college of production” (3) activity chart

  1. Transmedia storytelling

    This week’s episode of the CoP Show explains what transmedia storytelling is and why producers might want to use it.

    The simplest definition of transmedia storytelling is that it is a technique used to tell stories across multiple platforms: TV, radio, games, novels, social media, online or anywhere a story can unfold.

    A transmedia storyteller may create many "entrypoints" across different platforms, so that, for example, a fan of a drama can read the online diaries of their favourite characters or follow their comments on Twitter.

    The theory goes that by doing this not only can you give your audience more of what they want and love but you can also bring in a whole new audience that otherwise would not find your content.

    Joining presenter Simon Smith are Chris Sizemore, Executive Editor of BBC’s Learning & Knowledge Online, Adrian Hon the Chief Creative at transmedia specialist Six to Start and Meg Jayanth, a BBC multi-platform producer.

    http://www.bbc.co.uk/academy/collegeofproduction/podcast/view/transmedia-storytelling

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    —Huffduffed by zzot one year ago

  2. Search Engine Optimisation

    Search engine optimisation (SEO) is used to improve the visibility of a website or web page in search engines via the "natural" or unpaid search results. Very few of us look beyond the first few results we get from a search engine. The higher a site appears in the search results list, the more likely we are to click on it.

    So what are the tricks of the trade that content publishers use to lift pages higher in search results?

    To answer this question Simon Smith is joined by Duncan Bloor, BBC search specialist; Jo Pham, BBC producer and Doug Platts, head of natural search at iCrossing, a digital agency specialising in search.

    http://www.bbc.co.uk/academy/collegeofproduction/online/seo_page

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    —Huffduffed by paulstone 2 years ago

  3. User experience and design

    When designing a website or product for the web, a game or interactive application it’s very easy to think about your needs and not those of your users. In this episode we look at user focused design or how to make sure that what you build really works for the people you are making it for. Simon Smith and guests offer some practical advice on using user centred design techiques.

    http://www.bbc.co.uk/academy/collegeofproduction/online/user_experience_design

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    —Huffduffed by paulstone 2 years ago