Joanna Weibe of CopyHackers sets us all straight on what copy hacking (writing conversion copy for the web) is all about, and how it can help your startup.
Tagged with “campaign” (20)
On today’s show I talk about the lessons, goals, good parts, bad parts, and other related miscellany regarding the past 3 years of writing shawnblanc.net as my full-time gig.
The 2014 membership drive and giveaway
Bartlett’s Familiar Quotations
Campaign Monitor: Get inspired with a collection of 2013’s best email marketing campaigns!
The awesome members of shawnblanc.net: thanks to their support of this site for over three years and for making the work that I do a sustainable possibility.
Podcast: Download (Duration: 31:01 — 21.6MB)
Zach Weinersmith is a webcomics powerhouse. Beyond his brillinat comic, SMBC, comic, he has done sketch comedy as part of SMBC Theater, he has written choose-your-own-adventure books, and he has launched a festival celebrating evolution, BAHfest.
Zach and I covered issues of business-growth as well as his philosophies on social media and comic conventions. To be honest, I’m still trying to wrap my head around some of it. I can say this — this podcast has already made me re-think some of the things I’ve been doing for years now.
Podcast: Play in new window
Rich Stevens is a fantastic cartoonist and a Twitter maestro. His sublime comic, Diesel Sweeties, has been in continuous production since 2000. Rich and I covered his wide range of merchandising experiences, Twitter, his experiment with newspaper syndication and, in a recurring theme, the beauty of restraint. It’s one of those talks where an hour goes by in the blink of an eye.
Podcast: Play in new window
Kasha Slavner is a social justice activist and budding documentary filmmaker who recently took home second prize in what Raindance Toronto calls the ‘Dragon’s Den for filmmakers.”
That would be a huge accomplishment for any aspiring filmmaker and activist, but what makes this even more unusual is that Kasha is, wait for it…
15 YEARS OLD!!!
Kasha’s interest in social justice and activism was sparked when, at the age of 8, she was exposed to the work of Craig Kielburger who co-founded Free The Children in 1995 at only 12 years of age. From that moment, she realized you’re never too young to make a difference.
So she began to create her own ways to serve. A passionate photographer, blogger and social entrepreneur, Kasha has initiated many social justice and leadership campaigns and turned her creative interests into a number of social ventures—Sweet Scrub© and Kasha’s Cards of Kindness ©—that fund her photography and deep commitment to causes she cares about. And this year, she was invited to attend the United Nations as a youth delegate for the 57th Commission on the Status of Women
Kasha’s work came to my attention when she launched an Indiegogo campaign with her mom to fund a documentary film and book of short stories/reflections that explore global citizenship, resilience, inspiration and empowered leadership while traveling the world with her mother.
You can support Kasha’s quest to make a film that teaches global citizenship to kids journey by donating to her Indiegogo campaign here.
You can listen to the full GLP Radio [audio-only] episode below, subscribe over on SoundCloud or listen and subscribe on iTunes.
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Tuesday 03rd December 2013
Mel Kirk is a social campaign architect and owner of Tribal Media.
I gave a talk at synDCon 2010 on how to use the 5×5 Method to plan a campaign arc. I took suggestions from the audience and walked through the process, and by the end, we had the structure to start planning.
This one is a bit more heavily edited, since it was a lot of audience participation and the recorder didn’t pick that up as well. Hopefully it still flows pretty well and you can follow along- be sure that you check out the table below to see the final 5×5 grid.
Planning Your Campaign Using the 5×5 Method Seminar (33 minutes, 14 MB)
[Download iPod version | Download MP3 version | Podcast Feed]
Purge Genericland from Evil
Bring Back Universal Healing
Collect Magic Dragon Skulls
Find the Artifact
Find Local Cult
Discover Necrotic Aura as Source
Find the Owner
Thrown into Power Struggle
Find Piece A
Find Abyssal Skiff
Enter the Abyss
Ally with Church or Nobles
Lich Necromancer Vampire
Gotta Catch ‘Em All
Bill Ayers, one-time leader of the Weather Underground, education professor at the University of Illinois at Chicago and the author of Public Enemy: Confessions of an American Dissident (Beacon Press, 2013), talks about his re-emergence on the national scene during the 2008 presidential campaign.
Images of young black protesters being hit with fire hoses and police dogs in 1963 Birmingham are considered iconic. Hank Klibanoff saw them too. He was a
An creative agency, operating from Amsterdam and Shanghai, where 25 interactive specialists deliver campaigns and concepts based on solid strategies.
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