Benny Kjær Nielsen is a software developer and makes MailMate, a Mac email client for power users. In this interview he talks about life as an indie software developer and how crowdfunding enabled him to keep working on the app instead of having to get a job.
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To compete against free products, find a small segment of the market whose needs aren’t being met.
Once you’re pricing your app above $20 or so, you’ve already lost the $1-$2 crowd so you might as well try $40 or $50.
Taking your app off the Mac App Store doesn’t necessarily mean you’ll lose all those sales. Some customers will find your online store.
Where you can find Benny:
Things mentioned on the show
Interview with Max Seelemann from The Soulmen
MailMate’s Indiegogo campaign
No Agenda Show
Interview with Dan Frakes about PR