If you find MySpace more chaotic than Facebook, that’s no accident. Founders Chris DeWolfe and Tom Anderson wanted to create a site that’s just as disorienting as your average nightclub, a crazy landscape of musicians and models and Hollywood desire, says Julia Angwin, author of Stealing Myspace: The Battle to Control the Most Popular Website in America. DeWolfe and Anderson came to their social networking juggernaut from the world of porn and spyware. Their greatest asset? Complete ignorance, Angwin says. Not knowing what to fear, the entrepreneurs just dove in. It gave them a great beginning — and an Achilles heel.
