http://www.pointofinquiry.org/jd_trout_the_science_of_the_good_society/
J.D. Trout is a professor of philosophy at Loyola University Chicago, and an adjunct professor at the Parmly Sensory Sciences Institute. He writes on the nature of scientific and intellectual progress, as well as on the contribution that social science can make to human well-being. He is the author of Measuring the Intentional World, and co-author of Epistemology and the Psychology of Human Judgment. His most recent book is The Empathy Gap: Building Bridges to the Good Life and the Good Society.
In this discussion with D.J. Grothe, J. D. Trout argues for using science to engineer society in ways that help people overcome their natural cognitive biases. He notes that whether or not we know it, we are always participants in social experiments, which are often conducted by unqualified elected officials. He details a number of successful small experiments that have public policy implications, such as using social science to trick people into keeping hospitals more germ-free, public bathrooms cleaner, and prescriptions from being filled erroneously. He explores the tensions between the unfettered free market and governmental regulation in this regard, and argues that in many cases it is merely an empirical question as to whether the free market can solve a particular problem. He discusses the anti-vax movement, and the best strategies to adopt in order to overcome suspicions of public health measures such as widespread vaccination programs.