I had to listen to this one twice — lots of excellent insight for interaction and service designers. Top take-away for me: avoid pushing choices onto people, especially when they are less qualified to make them than you (or your system) are.
Tagged with “book:author=barry schwartz” (2)
From TED 2009: Barry Schwartz makes a passionate call for "practical wisdom" as an antidote to a society gone mad with bureaucracy. He argues powerfully that rules often fail us, incentives often backfire, and practical, everyday wisdom will help rebuild our world.