Social media experts Baratunde Thurston and Deanna Zandt answer questions about how to behave in the digital age. This week’s topic: When a person has hundreds, perhaps even thousands of friends on Facebook, what’s the rule for wishing them a happy birthday?
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Politically-active, technology-loving comedian Baratunde Thurston will spark a thought-provoking discussion about the role of technology, comedy and satire in transforming the world around us.
These days, authors are increasingly expected to do more than just, you know, write books. They’re expected to have a presence on social media, to have a public profile, and to connect with fans and potential new readers. Baratunde Thurston is taking that a step further. Actually, he’s taking it several steps further. He’s a comedian, Director of Digital for The Onion, and he’s the author of the forthcoming book, How to Be Black. He’s assembled a volunteer ‘street team’ to help market the book through word-of-mouth and social media, and is modeling the marketing of the book on a political campaign. Is this the future for all authors? And what if you’re a low profile person who just wants to write?