There are no cheat codes for community. No Charles Atlas shortcuts to make your pet project the one to rule them all. Want people to think you’re awesome? Be awesome. This panel promises a bullshit-free look at how you might tune out the jibber jabber, tune in to those who matter, put your head down and make your online service a little bit more epic each day. We’ll dissect Bike Hugger, Photojojo, Metafilter, and other examples of Web charm for what you can do. Today, and tomorrow. And the day after. Which is how you will become what you want to be.
DL Byron, Bike Hugger
Amit Gupta, Photojojo
Brian Oberkirch, Small Good Thing
Kristina Halvorson, Brain Traffic
From http://2009.sxsw.com/taxonomy/term/44?page=3