In this interview, Dan Wieden, Co-Founder of Wieden and Kennedy, explains the importance of cultural diversity in advertising.
http://www.dormroomtycoon.com/dan-wieden-why-cultural-diversity-ensures-relevancy-interview/
Tags / advertising
Tagged with “advertising”
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Dan Wieden: W + K Interview – Why Cultural Diversity Ensures Relevancy: Marketing Interview
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Platform TeleSeminar Replay | Michael Hyatt
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SciFi Tech Talk Podcast: Episode #00006 – Max Headroom
Date: June 5, 2012
By: Julie Kuehl & Mike McPeek
Description: 20 minutes or 20 years into the future—take your pick for this classic, prophetic and very cool series from 1987: Max Headroom! Get a pretty dead-on look at the world of our present and probably near future, but from 20 years ago.
Tagged with advertising corporations future network news podcast scifi
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Pizza Delicious Bought An Ad On Facebook. How’d They Do? : Planet Money : NPR
What happened when two guys who sell pizza out of a window in New Orleans decided to buy a Facebook ad — and what it says about the state of social-media advertising.
Tagged with advertising facebook
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He Put the “i” in iPod
Ken Segall, former creative director for NeXT and Apple, discusses his new book Insanely Simple: The Obsession That Drives Apple’s Success.
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Surprisingly Free
Catherine Tucker on online advertising and antitrust — Catherine Tucker, Douglas Drane Career Development Professor in IT and Management, and Assistant Professor of Marketing at MIT’s Sloan School of Management, discusses her paper with Avi Goldfarb in the Journal of Competition Law and Economics entitled, Substitution between Offline and Online Advertising Markets. According to Tucker, the FTC treats online advertising as a distinct market from offline advertising for antitrust purposes. She describes the study she and Goldfarb conducted, where they sought to determine whether online advertising could serve as a substitute for offline advertising. Tucker also discusses Google’s role in online advertising, how its auction mechanism affects pricing, and the difference between search advertising and display advertising. The conversation ends with a discussion on policy implications on how dominate players in online advertising should be viewed.
Tagged with antitrust online advertising internet
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The Friday Podcast: Who Killed Lard? : Planet Money : NPR
You rarely see lard on menus. There aren’t shelves and shelves of it in every supermarket. In this country, we’ve sort of lost touch with the once beloved pig fat.
On today’s podcast, we ask — who killed lard? Was it Upton Sinclair? His novel, The Jungle, contained this memorable passage about the men who cook the lard:
"…and as for the other men, who worked in tank rooms full of steam, and in some of which there were open vats near the level of the floor, their peculiar trouble was that they fell into the vats; and when they were fished out, there was never enough of them left to be worth exhibiting,— sometimes they would be overlooked for days, till all but the bones of them had gone out to the world as Durham’s Pure Leaf Lard!"
Or should we blame William Procter and James Gamble? It was their company which created a new alternative to lard — the "pure and wholesome" Crisco.
http://www.npr.org/blogs/money/2012/01/06/144806987/the-friday-podcast-who-killed-lard
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Clearing The Air
In January, South America’s largest city officially banned outdoor advertising. Billboards, neon signs, bus-stop ads, even the Goodyear blimp - all were suddenly illegal. Folha de Sao Paulo reporter Vinicius Galvao describes seeing his city as though for the first time.
Tagged with sao paulo brazil advertising
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Jim Dalrymple is my guest on Welcome to the Internet. | SSKTN.COM
Episode 18 of Welcome to the Internet, an interview podcast, brings Jim Dalrymple to the mic to talk Mac, RIM, guitars and Slash.
http://ssktn.com/podcasts/018-welcome-to-the-internet-jim-dalrymple/
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Paying to top your search results - Radio National Breakfast - 16 August 2011
When it comes to online advertising, a key way to be seen and found is to pay for your search results to be pushed up the list. But a new report has found a third of internet users are actually unaware search engines display paid advertising.