The Design of Business shows how leading companies use design thinking to push knowledge through stages that produce breakthrough innovations and competitive advantages. Roger Martin illustrates how to combine proof-based analytical thinking with possibility-based "abductive thinking;" how to change structures and processes to move knowledge from one stage to the next; and how to develop the key tools of design thinkers: observation, imagination, and configuration.
Through these stories, The Design of Business reveals the true foundation of successful, profitable innovation, connecting the worlds of business and design. Date: Thu, 12 Nov 2009 00:00:00 -0800 Location: New York, NY, Wollman Hall, New School Program and discussion: http://fora.tv/2009/11/12/Roger_Martin_The_Design_of_Business