More than twenty years ago, Jonathan Hoefler made it his mission to promote desktop publishing (and shush its critics) by providing designers with a new generation of fonts: attractive and useful designs which set a new standard in quality and dependability, and are today known as the H&FJ library. Today, as webfonts are buoyed by a wave of early-adopter enthusiasm, they’re marred by a similar unevenness in quality, and it’s not just a matter of browsers and rasterizers, or the eternal shortage of good fonts and preponderance of bad ones. There are compelling questions about what it means to be fitted to the technology, how foundries can offer designers an expressive medium (and readers a rich one), and what it means for typography to be visually, mechanically, and culturally appropriate to the web. Join Jonathan Hoefler on an exploration of this side of webfonts, and a discussion of where the needs of designers meet the needs of readers. You’ll get a glimpse of what H
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Achieving a thorough grasp of typography can take a lifetime, but moving beyond the basics is within your reach right now. In this talk, we’ll learn how to look at typefaces with a discerning eye, different approaches to typographic planning, how typography impacts the act of reading, and how to choose and combine appropriate typefaces from an aesthetic and technical point of view. Through an understanding of our design tools and how they relate to the web as a medium, we can empower ourselves to use type in meaningful and powerful ways.
Ampersand is an affordable one-day event for knowledgable web designers & type enthusiasts, held in Brighton on 17 June 2011.
This week on the show we had a conversation with Veronika and José of TypeTogether. We talked to them about their education at Reading, designing type for different media, custom type work, and type on the web.
As always you can email us at firstname.lastname@example.org and find us on twitter @rbtlshow.
You can find more detailed shownotes at http://rbtl.us/post/146485185
Our first cast, with guest Jon Tan. Paul talks to Jon about Analog, type, fonts, and how they’re changing on the web.