Also huffduffed as…
By now, the story is well known. A man sits in the backseat of a cab, sketching on a notepad as night falls over a crumbling city. He scribbles the letter I. He draws a heart. And then an N, and then a Y. Right away he knows he’s got something. This is it, he thinks. This is the campaign.
The man was a designer named Milton Glaser. The City was New York. The year was 1977.
The city needed a miracle. And it kind of got one in three letters and a symbol: I ♥ NY
The I ♥ NY campaign was so successful that it became part of the built environment. So people started doing with I ♥ NY the same thing that humans have always done when encountering something in nature: they started imitating it.
Khoi Vinh is a user experience designer, writer and speaker. For five years, he was the design director at NYTimes.com, where he led the in-house design team in user experience innovation for digital products of all kinds. For over a decade, he has published his thoughts on design, technology and culture at the widely-read blog Subtraction.com. He is the author of Ordering Disorder: Grid Principles for Web Design (New Riders), and he has lectured all over the world on design matters. Previously, Khoi was a co-founder of the award-winning New York design studio Behavior, LLC.
In this audio interview with Debbie Millman, Angus Hyland discusses how dyslexia led him to design, getting a job at Pentagram, the peace sign, Deutsche Bank, the play button, the London Olympics — and his new book.