In the latest London IA Podcast we host a wide-ranging conversation with Cennydd Bowles on moving from user experience design to digital product designer, what it takes to develop visual design skills, freelancing, A List Apart, writing a book, conference speaking and of course that legendary animal of European folklore.
Hosted by Matthew Solle and Andrew Travers. Produced by Will Myddelton and Matthew Solle.
Recorded 2007-02-12: Understanding the psychology behind how users relate to a product is the key to its lasting success. Users tend to anthropomorphize, or ascribe human personality traits to products they use. Products with long-term success have developers who recognize the identity and personality of the product they want to convey. They create integrity with the product and how their users will interact with it.