You and I have both know people who desperately promote their Twitter accounts because they want to see their follower numbers increase. I recorded this interview to help you learn how you can foster that kind of rabid enthusiasm for your product by adding game mechanics.
I used to think adding game mechanics was a simple as “throwing some kind of point system” on a site. After listening to Amy Jo Kim in this program, you’ll see that there’s more going on under the surface. You’ll understand the levels of activity that you need to build in. And you’ll get a virtual toolbox full of tools that you can use to add game mechanics to your business and build a passionate audience that competes to take more action on your site.