You have probably heard all about addressing “the whole user experience.” You may have also heard that “innovation” is the new key to getting ahead of your competition, and “empathy” is the way to design good solutions. You are eager to jump on the bandwagon, but how can you address all the things going on in the user’s world, gain insight into their philosophies, and innovate based on what you learn? How do you know the extent of the user’s flow of attention in the first place?
This session will introduce you to a method for modelling the attention flow of a group of people with similar motivations and discuss how to make sure this model truly represents the root of what is driving your end user’s natural behaviour. It is easy to make assumptions, but less so to dive down to the core emotions, philosophies, and actions that drive people’s behaviour. The presentation will focus on how mental models represent the whole user experience, addressing how to coax the model towards representing the true roots of people’s behaviour.