For the past 30 years, the advertising industry has worshipped at the altar of youth - because people 18 to 49 have the most disposable income. There’s only one small problem with that - it isn’t true. People 55+ spend the most money in almost all categories. They buy the most cars, spend the most on electronics, and control the most wealth. Yet advertisers aren’t chasing them. Join us this week, as we try and figure out why a touch of grey keeps advertisers away.
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Adam W. King
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How Google Avoids Paying US Corporate Taxes
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Ageism In Advertising
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Slogans - Age of Persuasion
This week, the Age of Persuasion features an encore broadcast of "Slogans." The word comes from the Gaelic, "Slaugh Gairn" which means, "cry of the host." We’ll look at the greatest cries of all time, from "Finger Lickin’ Good" to "Just Do It" to the phrase "Always a Bridesmaid, Never a Bride" - which most people don’t know started as a slogan for Listerine. We’ll examine why a small collection of words can worth millions, and how those words stay stuck in our minds for decades.
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The Talk Show #57: The Banana Window with Merlin Mann
On this special episode recorded while Dan was still on paternity leave, John is joined by guest host Merlin Mann. Merlin and John discuss Vegas, Disney, Pixar and more!
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2 — At The Double
Episode two of A Further Five Numbers, the BBC radio series presented by Simon Singh.
We all remember the story of the Persian who invented chess and who asked to be paid with 1 grain of rice on the first square, 2 on the second, 4 on the third and so on, doubling all the way to the 64th square. He bankrupted the state!
This doubling is a form of exponential growth, which appears in everything from population growth to financial inflation to the inflation theory that supposedly caused the Big Bang.
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Simple as Pi
Episode two of Five Numbers, the BBC radio series presented by Simon Singh.
Most people’s first slice of Pi is at school where it is generally made palatable as either 3.14 or the fraction 3 1/7. The memory of this number may be fuzzy for those propelled through their Maths GCSE by the power of Casio (where Pi was reduced to a button on the bottom row of the calculator), but the likelihood is they still recall that romanticised notion of a number whose decimal places randomly go on forever. At its simplest, Pi is the ratio of the circumference of a circle to its diameter. At its most complex, it is an irrational number that cannot be expressed as the ratio of two whole numbers and has an apparently random decimal string of infinite length.
Tagged with mathematics five numbers book:author=simon singh bbc pi
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The Golden Ratio
Episode three of Five Numbers, the BBC radio series presented by Simon Singh.
Divide any number in the Fibonacci sequence by the one before it, for example 55/34, or 21/13, and the answer is always close to 1.61803. This is known as the Golden Ratio, and hence Fibonacci’s Sequence is also called the Golden Sequence. Unlikely though it might seem, this series of numbers is the common factor linking rabbits, cauliflowers and snails.
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The Imaginary Number
Episode four of Five Numbers, the BBC radio series presented by Simon Singh.
The imaginary number takes mathematics to another dimension. It was discovered in sixteenth century Italy at a time when being a mathematician was akin to being a modern day rock star, when there was ‘nuff respect’ to be had from solving a particularly ‘wicked’ equation. And the wicked equation of the day went like this: "If the square root of 1 is both 1 and -1, then what is the square root of -1?"
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The Infinite Monkey Cage: Six Degrees of Separation?
Robin Ince and Brian Cox are joined by Stephen Fry, Simon Singh and Aleks Krotoski to discuss the maths behind 6 degrees of separation and whether there is something special about Kevin Bacon that seems to make him so well connected?
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The Conversation #27: Missionless Statements - 5by5
In this special episode, Dan Benjamin talks with two of his heroes, Merlin Mann and Jeff Veen about independence, free thinking, email, productivity, and changing your game.
Tagged with 5by5 5x5 5 by 5 five by five technology news danbenjamin dan benjamin geek tech talk radio podcast danbenjamin