A conversation about the organic basis of decisionmaking with Jonah Lehrer, editor-at-large at Seed magazine and author of How We Decide.
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The Marketplace of Ideas - Jonah Lehrer on How We Decide
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‘How We Decide’ And The Paralysis Of Analysis
Jonah Lehrer is pathologically indecisive.
"I found myself spending literally a half an hour, 30 minutes, in the cereal aisle of the supermarket, trying to choose between boxes of Cheerios," he says. "That’s when I realized I had a problem."
The struggle over cereal led Lehrer to contemplate much bigger questions — like what was actually happening in his head as he stood in the cereal aisle, and how much of that was rational versus emotional.