Even though technology evolved at a crazy pace the last 100 years, the humble button has stayed at the center of it all. What is its past, its future? Why is it important? What does it say about the interaction between humans and technology? Pictures, stories, revelations, maybe movies.
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Will we be able to jack into the brain and upload helicopter instructions, like in The Matrix? We already have the technology to control a prosthetic arm or Twitter with thoughts alone. Dishes of neurons can control a robot. And scientists have created a working artificial memory chip in rats.
As the Internet has accelerated the creation of all types of content, it’s become more and more difficult to sift through that content and find something of quality. We’ve tried it with machines and even mass consensus but the results are either wrong or lowest common denominator. The irony in all this is that we really need other humans to help us. The vast breadth of content on the Web only highlights what we’ve always relied upon: the valued opinion of others.
Is SXSWi in danger of being ruined by the influx of marketers to the conference? Coming off of SXSWi 2010, Jolie O’Dell struck a cord with her post WHY SXSW SUCKS "Too many people, not enough tech… dodging and evading these shallow douchebags… only to find swarms of douchebags showing up an hour or so after the location is made known…" We’re bringing some smart, caring minds together to move the chatter in the halls into the light of a focused panel. Can SXSWi adapt, or will it be overrun? Has the conference jumped the shark? Voices for both the tech/creator side and the marketer side make up the panel. We’re aiming to land on solutions - this isn’t meant to be bitch session. How can we address the challenges of a changing audience and optimize the conference for interactions that are valuable? Are some social ground rules called for? What will the audience for SXSWi 2015 look like? Can we envision how it could kick ass? This isn’t a challenge unique to SXSW. Most communities struggle similarly to adapt and build value. How can we learn from their mistakes and solutions? The SXSW conference is as resilient as its participants — show up and help #saveSXSW.