Adegga.com is a good example of the current social aspects of the World Wine Web. There is a deeper level to it, as we learn from Andre this week.
Andre Ribeirihno (twitter, blog) talks to us about his Wine Community site: Adegga.com Speaking about wine ant internet led us obviously to briefly mention Gary Vaynerchuck but we quickly focused on his startup Adegga and its spin-off: Avin, which provides unique identifiers for wines, very much like ISBN for books. That wasn’t it, we also spent some time on SHIFT, a conference taking place in Lisbon every year, which just took place a couple of weeks ago. As we will always do, we also spoke about the strengths and weaknesses of Portugal to build a startup, like tarpipe, that Andre is advising. There’s much to learn from Andre Ribeirihno, regarding social networks and technology in Portugal.
http://thewinespies.com is an amusing theme on a common pursuit: find a great wine that is also a great buy.
An excerpt from Wine Brands by Evelyne Resnick (http://WineBrandsBlog.com)