What makes the Digital Age great is ready access to information. But many times there is too much information, too much data, or too many options to make sense of. Users can easily become frustrated or disengage if they can’t find a connection with what is presented to them.
Stephen Anderson, designer and creator of the Mental Notes card deck, believes your users must be emotionally engaged if you want them to exhibit a certain behavior. Stephen uses simple visual representations to help people make choices and understand complex information. In this podcast, Stephen and Jared Spool discuss creating designs that engage your users’ emotions.