Pete Cashmore is founder and CEO of one of the world’s most popular blogs – Mashable.com, which happens to be powered by WordPress! Since 2005 Mashable has been a leader in social media and technology news coverage in addition to hosting events like the recent media summit and social media day. In tip-packed show, Pete shares with us:
Why he selected and continues to use WordPress, The secret formula of success for blogs, How to work with and develop teams, How to develop communities, How to measure growth and monetize, How to build a brand
Mark Frauenfelder, Founder of BoingBoing and Author of Made By Hand: Interview on The Sound of Young America | Maximum Fun
Mark Frauenfelder is the founder of the seminal zine and blog BoingBoing, the editor of Make Magazine, and the author of the new book Made By Hand: Searching for Meaning in a Throw-Away World, about the pleasure of making things yourself.
In 2003, Frauenfelder, his wife and two small children moved to a remote island in the South Pacific. They hoped to escape modern life, but they found that they were instead isolated and beset by health problems. When they returned, four and a half months later, Frauenfelder considered what he really enjoyed about his trip, and realized it was working with his daughter on the laborious process of preparing coconuts to be eaten. He resolved to make more.
In Made By Hand, he writes about the movement towards "making," and about his own efforts. He got rid of his lawn to plant food, started whittling his own spoons and making cigar-box ukeleles, among other activities. He found that what he was looking for when he moved to the South Pacific was available to him right in Southern California.
Since the postwar boom, we’ve had a surfeit of intellect, energy and time.
Join Clay Shirky as he charts the effects that this ‘cognitive surplus’ - aided by new technologies - will have on 21st century society, and reveals that the choices we make are not only economically motivated but are also driven by the desire for autonomy, competence and community.
For the past 20 years, Michael Pollan has been writing about the places where the human and natural worlds intersect: food, agriculture, gardens, drugs, and architecture.
"The Omnivore’s Dilemma", about the ethics and ecology of eating, was named one of the ten best books of 2006 by the New York Times and the Washington Post.
Join Michael Pollan at the RSA as he introduces his new book, "Food Rules" - and explores its key central message:
"Eat food. Mostly plants. Not too much."
Using those seven words as his guide, Michael Pollan provides a set of memorable everyday rules for eating wisely, gathered from a wide variety of sources: among them, mothers, grandmothers, nutritionists, anthropologists and ancient cultures.
Speaker: Michael Pollan, the award-winning author of "In Defense of Food" and "The Omnivore’s Dilemma", contributing writer to the New York Times Magazine and the Knight Professor of Journalism at UC Berkeley.
Dan Benjamin talks with Matt Tanase of Slicehost and DevStructure. They discuss creating demand for a product and your business, marketing on a budget, building an audience, getting your users to help market for you, the importance of a co-founder, acquisitions, and more.
Join author and journalist Alex Bellos for a surprising and entertaining look at the world of mathematics.
By bringing together history, reportage and mathematical proofs, and covering subjects from adding to algebra, from set theory to statistics, and from logarithms to logical paradoxes, Alex Bellos reveals how mathematical ideas underpin just about everything in our lives.
Join Alex Bellos at the RSA to discover the beauty of mathematical patterns in nature, the peculiar predictability of random behaviour, how to win at the casino, the deep connections between maths, religion and philosophy, and why the best Scrabble players are mathematicians.
Speaker:Alex Bellos, writer, broadcaster and author of Futebol, the Brazilian Way of Life (Bloomsbury, 2002) and Alex’s Adventures in Numberland (Bloomsbury, 2010).
Chair:Matthew Taylor, chief executive, RSA.
Dan Benjamin and Jeffrey Zeldman talk with Jason Fried, CEO and co-founder of 37 Signals about changing an industry, collaborating, reducing distractions and interruptions, design, logos, usability, real and virtual offices, co-working, designing in the open, and more.
Dan and Jeffrey talk with guest Ethan Ethan Marcotte, co-author of Designing With Web Standards 3rd Edition, and Handcrafted CSS: More Bulletproof Web Design.
Topics include designing and coding for the likes of the Sundance Film Festival and New York Magazine, and the joys of responsive web design, working remotely, and more.
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