Drew Mclellan and Rachel Andrew share their experiences of launching their first app (Perch). They talk about their successes and failures focusing particularly on the business, marketing and customer support challenges.
Also huffduffed as…
Is Business to business marketing different to business to consumer?Suzanne_photo2005
Is B2B marketing easier?
The subjectivity of a marketing strategy.
Is a marketing strategy in B2B best built over the medium term?
How B2B marketing is about all functions
The friendship model of marketing
In these recessionary times what should professional services be doing?
Outside trust starts with inside honesty.
This broadcast features Steven Kaplan, Neubauer Family Professor of Entrepreneurship and Finance, speaking at the 2008 Management Conference. He shares his research on how successful CEOs are efficient, proactive, and persistent. Chicago GSB Podcast