Khoi Vinh is a user experience designer, writer and speaker. For five years, he was the design director at NYTimes.com, where he led the in-house design team in user experience innovation for digital products of all kinds. For over a decade, he has published his thoughts on design, technology and culture at the widely-read blog Subtraction.com. He is the author of Ordering Disorder: Grid Principles for Web Design (New Riders), and he has lectured all over the world on design matters. Previously, Khoi was a co-founder of the award-winning New York design studio Behavior, LLC.