A lot of hot air and expensive business consultancy time is sold in pursuit of facilitating creativity but the creative process is still thought of as a mysterious black box, often the preserve of certain people and not others. But what’s the actual science behind it? Are some of us more creative than others, and if so, why? What can all of us do to help ourselves have more and better ideas? This talk offers a brief introduction to the psychology of creativity.
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How Fire Works — Creating fire was possibly the most important human discovery, but it’s easy to take for granted. But. Josh and Chuck get to the bottom of the chemistry of fire in their quest to explain everything in the universe.
Fire is a natural part of the western landscape, and a push over the last century to eliminate fires has threatened the habitats that some plants and animals need. In a Montana valley, fire scientists are trying to show that they can actually save wilderness by burning it.
Designing interfaces for digital products like the Apple iPhone or an interactive web application like Yahoo! Mail promises to be one of the hottest job design prospects for the next century. Nearly every product type we know about has gone or is going digital, from content rich websites like CNN.com to mobile task-based applications like Gowalla to products for the digital home like Netflix. But even when one has great ideas, or creates innovative design for their products, how does one get their company or clients to institute positive change through their work?
In this session, Andrei Herasimchuk will divulge lessons learned from the trenches on how to get large, global corporations to make big changes through Design. What works, what doesn’t and how to keep yourself inspired when tackling such large projects. In doing so, he aims to pass on key factors to success while inspiring designers everywhere to tackle the challenges that face them in the workplace, helping them to overcome the inevitable obstacles that will arise in their path. — Andrei Michael Herasimchuk was the lead designer behind the Adobe Creative Suite and the product lead for Adobe Lightroom. He was Chief Design Officer for Involution Studios, a digital product design company based in the United States and recently joined Yahoo! He is now leading the product design team in the redesign of one of the internet’s largest web-based applications, Yahoo! Mail, across web browsers, desktop clients, mobile smartphones and tablet computers. His writing and thoughts on design can be found at his blog, Design by Fire.