Alix Hart, Brand Marketer at Best Buy, joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the "showroom" effect as a brick-and-mortar retailer.
plindberg / collective / tags / strategy
Tagged with “strategy”
(18)
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How to Turn Social Connections Into In-Person Sales
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Contagion, Social Media, and Why Things Catch On
Jonah Berger, Marketing Professor at the Wharton School, joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on, the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign.
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Nicole Jones podcast interview: content strategy at Facebook â lucid plot, by Jonathan Kahn
Tagged with content strategy
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Content Strategy for Mobile | The Breaking Development Podcast
Fresh Squeezed Mobile is Breaking Development’s channel to get fresh ideas out there about mobile web development and design.
This week Karen McGrane joins us to talk about content strategy for mobile. We talk about creating resuable content, the problem with WYSIWYG’s, what voice means for content and the similarities between CMS design and vomit.
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The Non-Breaking Space Show | Interviews with the web’s best and brightest
The Non-Breaking Space Show is a podcast by Christopher Schmitt, Dave McFarland, Chris Enns interviewing the best and brightest of the web.
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Erin Kissane podcast interview: editorial strategy, web magazines and trolls
In Episode 4 of the Together London Podcast, I talk to Erin Kissane about what she learned editing A List Apart magazine, her book The Elements of Content Strategy, why she started Contents Magazine, and what we can do about the problem of harassment online.
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Designing Spaces for Creative Collaboration - HBR IdeaCast - Harvard Business Review
Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.
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Management Excellence Book Series: Six Disciplines Execution Revolution with Gary Harpst | Management Excellence
Management Excellence Book Series Podcast: Six Disciplines Execution Revolution with Gary Harpst
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The Myth of Monotasking - HBR IdeaCast - Harvard Business Review
Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.
http://blogs.hbr.org/ideacast/2011/11/the-myth-of-monotasking.html
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Think You Know ‘How To Write A Sentence’? : NPR
Most people know a good sentence when they read one, but New York Times columnist Stanley Fish says most of us don’t really know how to write them ourselves. His new book, How To Write A Sentence: And How To Read One, is part ode, part how-to guide to the art of the well-constructed sentence.
http://www.npr.org/2011/01/25/133214521/stanley-fish-demystifies-how-to-write-a-sentence
Tagged with writing copy content content strategy
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