Planet New – the world of wonderfully innovative ideas that give rise to new products. There are many arguments about how to solve the world’s economic problems. But if there’s one solution that most will agree on it’s that we need more new products to drive capitalism and make us richer. Evan Davis and guests discuss the importance of innovation for the global economy and the impediments to this kind of creativity. They also swap thoughts on the ‘pivot’ – when to change your mind in business.
Tagged with “product design” (8)
Encouraging useful and usable designs for a better customer experience. /
Effective communication is the basis for keeping your team organized. But how can you be certain that everyone in your organization is on the same page when it comes to business goals, objectives, and the user experience perspective? Using personas can set you in that direction and Tamara Adlin specializes in just that.
Tamara is the founder of adlin, inc., a customer experience consulting firm. She is an expert in developing personas and has written two books on the subject, The Persona Lifecycle and The Essential Persona Lifecycle. In her Virtual Seminar, The Power of Ad Hoc Personas: Truly Practical Methods to Get Your Organization on the Same Page, she ran short of time to answer all the questions. Today we bring you the follow up podcast with Jared Spool and Tamara answering those remaining questions.
Design and business have traditionally made uneasy bedfellows, with practitioners of each eyeing each other suspiciously. But in recent years, some companies have demonstrated huge success by adopting a design-savvy approach. That’s led to a resurgence of interest in design as business strategy. There remains little agreement on the best policies, structures, or principles for its smart adoption and execution, however.
This panel, a continuation of swissnex San Francisco’s series on innovation, brings together those working on every side of the equation, from individuals implementing design within large corporations, to consultants aiming to bring an objective eye to their clients’ problems, to educators working to shape the future discussion.
With moderator Helen Walters, editor of innovation and design at Bloomberg/BusinessWeek; Helmut Traitler, V.P. of Innovation Partnerships at NESTEC Ltd., in Vevey, Switzerland; Udaya Patnaik, Jump founder and principal; Nathan Shedroff, chair of the MBA in Design Strategy at California College of the Arts; and Mary Jo Cook, Vice President of Discovery and Design for Clorox.
One of the most persistent factors limiting the impact of user research in business is that research projects often catalog findings and implications, but stop short of generating specific design improvements. Designers increasingly involved with contextual research may find themselves holding onto a trove of raw data but with little awareness of how to turn it into design.
Steve Portigal introduces a framework for synthesizing raw data into insights, and then creatively using those insights to develop a range of business concepts that respond to those insights and integrate a fresh, contextual understanding of a customer’s unmet needs.
Expressions - May 28, 2009: How can design tap into our emotional wiring, stop us in our tracks and create responses in us? An exploration we did at Lunar, loosely based on Don Norman’s Emotional Design, looked at how design can make us stop and think, stop and act, and stop and behold.
In this episode, Lunar’s John Edson, Jeff Smith and Becky Brown talk about this last dimension — the beauty dimension of "stop and behold" — and how it turns out to be the most elusive power of design.
What makes a design elegant, and what can we borrow from design across a variety of industries, from entertainment to mobile devices, from manufacturing to ongoing learning, to bring elegance into our own companies?
The podcast interview today (below) features Matthew May (@matthewemay) author of the brand new book “In Pursuit of Elegance” (more information on the book at InPursuitOfElegance.com), as well as author of the critically acclaimed book “The Elegant Solution” published in 2006, and which I had a tremendously enjoyable time interviewing him about in early 2007.
The discussion is hosted by Dan Keldsen (@dankeldsen), Co-founder and Principal of Information Architected, and discusses the four primary components of elegance, as brought forth in Matthew’s most recent book.
Convergence 2.0: The Seamless User Experience Speaker: Tjeerd Hoek