Alix Hart, Brand Marketer at Best Buy, joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the "showroom" effect as a brick-and-mortar retailer.
plindberg / collective / tags / marketing
Tagged with “marketing”
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How to Turn Social Connections Into In-Person Sales
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Contagion, Social Media, and Why Things Catch On
Jonah Berger, Marketing Professor at the Wharton School, joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on, the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign.
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Solving Klout’s “Warren Buffett Problem”
Matt Thomson, VP of Business Development at Klout, joins the Social Pros Podcast this week to discuss the "Warren Buffett problem" his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.
http://www.convinceandconvert.com/social-pros-podcast/solving-klouts-warren-buffett-problem/
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210: Surveillance, Sharing, Colour | Spark with Nora Young | CBC Radio
This week on Spark - We question the modern compulsion to share all the details of our lives with others. A look at surveillance concerns as we continue to capture everything going on around us. And inside colour forecasting. Really! Just click the Listen button, or click here to download
http://www.cbc.ca/spark/episodes/2013/03/15/210-surveillance-sharing-colour/
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The Marketing Automation Institute.
Our guests for this episode of the Marketing Automation Podcast are Aaron Kahlow, Founder and CEO on Online Marketing Institute and Carlos Hidalgo, Executive Director for The Marketing Automation Institute.
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Seth Godin on When You Should Start Marketing Your Product, Service, or Idea | Copyblogger
Seth Godin’s on the show today, delivering a fast and elemental definition of good marketing that works. Don’t miss it …
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How Chris Brogan Built His Content Platform
In this episode we discuss: How to write 2,000-4,000 words a day The critical importance of brevity in the digital age Why every online writer should read (and study) The Shipping News 2 ways to find endless content ideas Why it took Chris 8 years to gain his first 100 subscribers Brogan’s best advice on how to create a valuable content platform
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We Are All Weird
Squidoo founder, bestselling author and prolific blogger Seth Godin recently sat down with Success Magazine’s Darren Hardy to talk about his vision, the ideas in his latest book, We Are All Weird, the smart marketer of today, and how businesses become remarkable.
Tagged with marketing book:author=seth godin
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Seth Godin Interview
Raw audio of Seth Godin interview conducted by Avi Solomon for BoingBoing: http://boingboing.net/2011/05/16/interview-seth-godin.html
Tagged with seth godin marketing
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Brandwashed
Martin Lindstrom, marketing visionary and consumer advocate, explains the secrets of how global corporations manipulate our minds to persuade us to buy. Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy looks at the marketing industry, exposing the psychological tricks and traps that companies devise to win our money. He reveals that advertisers and marketers intentionally target children, stoke the flames of public panic and capitalize on paranoia, make their products chemically addictive, and more.
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