Jared Spool talks with Kristina Halvorson about content strategy and her new book, Content Strategy for the Web, a detailed look at what a content strategy is all about and what we need to do to make it happen in our own organization.
Tagged with “jared spool” (7)
Jared Spool interviews Erin Malone and Christian Crumlish, authors of the new book, Designing Social Interfaces. An outgrowth from creating the Yahoo! Design Pattern Library, the book is a perfect repository for anyone planning, designing, and building social aspects into their applications.
Jared discusses several points with Erin and Christian, including,
- How the book became a huge collection of social design elements and how people are using Designing Social Interfaces in the wild
- Could a better understanding of social design patterns have helped Google launch Buzz with less blowback?
- Expecting to build a community on your site, versus leveraging existing communities (for example, Facebook Connect)
- The growth of social in new contexts (mobile, new audiences)
Earlier this week, I wrote about digital Swiss Army knives. Today, Nora talked to researchers Bill Buxton and Jared Spool about the relative merits of single-purpose and multi-function devices. A shorter version of this discussion will air on Spark 98, but you can hear the full, uncut interview below, or download the MP3. [runs 38:34]
The audio was recorded at An Event Apart Seattle 2009. The session description was as follows:
On its surface, Amazon.com just seems like a large e-commerce site, albeit a successful one. Its design isn’t flashy, nor is it much to write home about. But deep within its pages are hidden secrets — secrets that every designer should know about.
If one looks closely at what the team at Amazon has built, it’s filled with innovative functionality and clever designs, all of which creates a delightful experience for its users and directly produces regular profits for its shareholders. But not all is perfect. Some design changes in the last few years have not been the success that the team had hoped for. Amazon’s exceptional qualities and imperfections are critical knowledge for any designer that wants to dig deep into what makes the site tick.
In this entertaining presentation, Jared will share some of UIE’s latest research into the hidden treasures of (the) Amazon. You’ll learn:
- The simple Yes/No question that increased revenues by more than $1 billion
- The elegant subtlety of Amazon’s security system
- Why Amazon’s business model is more than meets the eye (and why designers need to care) The wins and losses that Amazon has had with social media functionality
Each week in our Usability Tools Podcast, I will be sitting down with UIE’s Managing Director, Christine Perfetti to discuss tips and tools for improving your site’s user experience. The goal of our weekly podcast is to share some of the most important findings from UIE’s research on web design and usability.
This week, Christine Perfetti asked me about one of UIE’s most popular usability testing techniques, 5-Second Tests. A couple of years ago, Christine Perfetti wrote an excellent introductory article about 5-Second Tests, and we’ve been getting questions about the technique ever since.
The 5-Second Test Method shows users a single content page for a quick 5 seconds to gather their initial impressions. Five seconds may not seem like a lot of time, but users make important judgments in the first moments they visit a page. In this podcast, Christine and I discuss:
» Why 5-Second Tests should be used primarily to test a site’s content pages » Why 5-Second Tests aren’t effective on most Home Pages » How to conduct this test with your users » What some of the common mistakes design teams make when conducting a 5-Second Test » How to recruit users with this technique » How to combine 5-Second Techniques with other types of tasks
In our discussion, Nathan and I first defined design pattern libraries and component libraries. A pattern library is a repository for ideas and solutions to design interaction problems. Component libraries are comprised of actual functioning parts with real code. An example would be a log-in process. Your pattern would define the experience of logging into your application, from the interaction, and often visual standpoint. Your component would be the chunk of code that represents the set of fields and controls that can be replicated across your organization’s web properties, so that you can easily create a consistent experience for your users, no matter where they may enter your system.