Martin Lindstrom, marketing visionary and consumer advocate, explains the secrets of how global corporations manipulate our minds to persuade us to buy. Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy looks at the marketing industry, exposing the psychological tricks and traps that companies devise to win our money. He reveals that advertisers and marketers intentionally target children, stoke the flames of public panic and capitalize on paranoia, make their products chemically addictive, and more.
Tagged with “consumers” (12)
Big Ideas presents York University professor of Marketing, Alan Middleton, on The History of Branding
Rob Walker is a freelance journalist and the "Consumed" columnist for The New York Times Magazine. He is also the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are. His writing has appeared in many magazines and newspapers.
Murketing.com is Walker’s blog, descended from an earlier project called the Journal of Murketing. Other projects include Unconsumption, Things That Look Like Other Things, Counterfunctionality among others.
In this audio interview with Debbie Millman, Rob Walker discusses his interest in death and how our digital records remain online, being shy and how this influenced his decision to become a journalist, writing about the sleeved blanket known as the snuggie, and the wish to brand the idea of "be happy for what you have."
On November 3rd, Dr. Cialdini, along with Dan Ariely, Ori Brafman, Pam Danziger, Dan Hill and Christophe Morin were interviewed for the Extraordinary Minds webcast, “Getting People Who Don’t Buy to Buy Enthusiastically”.
At Zappos.com, Tony Hsieh has fostered a culture where extraordinary customer service is the norm. Hear him talk about how good deeds can help you leverage the power of your audience to massively extend your brand.
Tony Hsieh, Zappos.com
The most interesting problems on the web are social, not technical. Once the open, social stack moves into wide use, the real work is going to be on us to create ongoing experiences that inspire, inform, evolve. Avoid this talk if you want to hear about monetizing community, gaming the newest social site for a quick spike in your user numbers, or how to get a [insert cutting edge social platform] strategy for your brand. Instead, we’ll diagram (sentence-like) real examples of marketing and revising (reviving?) web products for connected consumers. Think of it as Mind Hacks for Web Marketers. We’ll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities. People-powered thinking extends well beyond messaging. Instead, we’ll preach a connected style of marketing that addresses a range of operational areas, both coming & going. We’ll pay particular attention to what happens after launch, as we think an attentive to and fro is the intimate secret of success. Deborah Schultz is a thought leader and innovator on the impact and adoption of Internet technologies and the power of technology to connect society, culture and business. She speaks and consults on the cultural and economic impact of the Internet, and specifically where our social and technological networks overlap. She currently serves as Procter & Gamble’s Strategic Adviser for Social Media & Emerging Technology and has also consulted with and advised Fortune 50 companies including Pepsi, GE, and Citicorp as well as numerous internet startups and VC firms. She is a regular keynote speaker at tech and business conferences. Previously, Deborah was the Marketing Director at Six Apart, ran her own marketing consultancy firm, was a management consultant at AnswerThink and spent five years at Citibank where she developed many of the global bank’s first internet initiatives. One of her proudest accomplishments was launching the Downtown Info Center, a lower Manhattan community center & online hub to revitalize lower Manhattan after the attacks of September 11th. Deborah is a graduate of Barnard College, Columbia University. The former Manhattanite is now a tireless road warrior and can be found in SF, NYC, or Tel Aviv. But wherever she is, she’s always ‘connected’. Licensed as Creative Commons Attribution-Share Alike 3.0 (http://creativecommons.org/licenses/by-sa/3.0/).
CEO, IDEO; Author, Change By Design
One myth of innovation is that brilliant solutions leap fully formed from the minds of geniuses. In reality, we don’t simply realize solutions; we design them. Design thinking is now being applied to address a wide range of concerns, from delivering clean drinking water to improving airport security and microfinancing.
This program was recorded in front of a live audience at the Commonwealth Club of California on November 9, 2009
With cities contributing upwards of 75 per cent of global carbon emissions, urban design is increasingly important when planning for climate change. This discussion examines the creative urban design solutions coming out of the world’s cities. Saskia Sassen is Robert S Lynd Professor of Sociology at Columbia University. Richard Sennett is professor of sociology at LSE and NYU. Jonathon Porritti s the chair of the sustainable development commission and founder and director of Forum for the Future.
Glenn Lurie, President, Emerging Devices Organization, AT&T Alan Rambam, President, Mobile Behavior Arun Bhikshesvaran, Senior Vice President of Multimedia and Infrastructure Solutions, Ericsson Ali Diab, Vice President of Product Management, AdMob Peter Hoddie, CEO, Kinoma Tim Attinger, Global Head of Product Development, Visa Inc. Jon Fortt, Senior Writer, Fortune - Moderator
With adoption of wireless handsets approaching 90 percent in the United States, companies are looking for new, innovative ways to connect people and their devices. What will this technology look like and what will it mean for consumers and businesses in terms of devices, network capabilities and integration? Industry experts will discuss the benefits and challenges facing companies as customers and businesses demand more content of higher quality and speed wherever they are and on any device.
One of the most persistent factors limiting the impact of user research in business is that research projects often catalog findings and implications, but stop short of generating specific design improvements. Designers increasingly involved with contextual research may find themselves holding onto a trove of raw data but with little awareness of how to turn it into design.
Steve Portigal introduces a framework for synthesizing raw data into insights, and then creatively using those insights to develop a range of business concepts that respond to those insights and integrate a fresh, contextual understanding of a customer’s unmet needs.
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