Kristina finds out what “persuasive content” means when Colleen Jones patiently explains it to her. Colleen is the author of “Clout: The Art and Science of Persuasive Content”, a founding principal of Content Science, a participant of the 2009 Content Strategy Consortium, and co-founder of one of the first Content Strategy Meetups in the world.
Tagged with “content strategy” (3)
Kristina finds out what “persuasive content” means when Colleen Jones patiently explains it to her. | 5by5 | Content Talks #2: Persuasive Content
Today’s guest Relly Annett-Baker is a writer, content strategist, and the author of the soon-to-be-released book Creating Web Content. She’s an expert on microcopy, content strategy on a shoestring, and partnering with smallish agencies. She lives in the Home Countries of England, which means she has a killer accent. Geeks love her. You will, too.
Kristina talks “intelligent content” with Ann Rockley | 5by5 | Content Talks #1: Intelligent Content
Kristina talks “intelligent content” with Ann Rockley, author of the seminal Managing Enterprise Content: A Unified Content Strategy, the founder and President of The Rockley Group, and founder of the Intelligent Content Conference.