Kristina finds out what “persuasive content” means when Colleen Jones patiently explains it to her. Colleen is the author of “Clout: The Art and Science of Persuasive Content”, a founding principal of Content Science, a participant of the 2009 Content Strategy Consortium, and co-founder of one of the first Content Strategy Meetups in the world.
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The first interview with Kristina Halvorson, author of Content Strategy for the Web, and president of Brain Traffic, points out the differences between project based content strategy work, and enterprise content strategy. Large companies tend to have many departments that all write and manage their own content and communication channels, but once you move all of these disparate groups onto a single website it becomes even more important to have a cohesive content strategy.
Kristina lives in St. Paul, Minnesota with her two young children, whom she often quotes on Twitter. She is the founder and CEO of Brain Traffic, a world-renowned content strategy consultancy. She’s also the author of Content Strategy for the Web (2009)– recently out in its 2nd Edition, and is the founder of “Confab: The Content Strategy Conference”. Kristina is widely recognized as the industry’s leading advocate for content strategy. In 2009, she curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. Today, Kristina speaks regularly to audiences around the world and is well known for her energetic, often humorous talks. http://nonbreakingspace.tv/kristina-halvorson/
Jared Spool talks with Kristina Halvorson about content strategy and her new book, Content Strategy for the Web, a detailed look at what a content strategy is all about and what we need to do to make it happen in our own organization.