Search Engine Optimisation

Search engine optimisation (SEO) is used to improve the visibility of a website or web page in search engines via the "natural" or unpaid search results. Very few of us look beyond the first few results we get from a search engine. The higher a site appears in the search results list, the more likely we are to click on it.

So what are the tricks of the trade that content publishers use to lift pages higher in search results?

To answer this question Simon Smith is joined by Duncan Bloor, BBC search specialist; Jo Pham, BBC producer and Doug Platts, head of natural search at iCrossing, a digital agency specialising in search.

http://www.bbc.co.uk/academy/collegeofproduction/online/seo_page

Possibly related…

  1. Search Engine Optimisation – Podcast Episode #2 | SiteVisibility

    It’s all about getting more of the right people to visit your website. Search Engine Optimisation (SEO) is the process of optimizing your site and its content

    http://www.sitevisibility.co.uk/blog/2006/07/24/search-engine-optimisation-podcast-episode-2/

    download

    Tagged with

    —Huffduffed by gentusmaximus 2 years ago

  2. WYNC On the Media: Search and Destroy (the ‘Human Flesh’ Search Engine in China)

    "In China, it’s hard to be anonymous online in part due to a phenomenon known as the human-flesh search engine. It’s not really a search engine at all. Rather, it’s a community of message board users that seek out and punish in the real world people they find committing offensive acts online. Tom Downey explains in this weekend’s New York Times Magazine that the human flesh search engine offers a disturbing mix of justice and revenge."

    From http://www.onthemedia.org/transcripts/2010/03/05/04

    —Huffduffed by tiffehr 4 years ago

  3. SEO, Search Engine Optimization & EE « Episodes « EE Podcast

    In episode 28, Lea and Ryan talk about some tools and methods for implementing search engine optimization tools in ExpressionEngine.

    http://ee-podcast.com/episodes/seo-search-engine-optimization-expressionengine

    —Huffduffed by michaelfox 2 years ago