Dan and Marco discuss Andy Ihnatko’s defense of the Kindle Fire, cheap versus bad, consumer priorities, what happens when your product gets canned before it ships, preparing for a Retina iPad, how to market your app, and every indie developer being a millionaire.
5by5 - Build and Analyze #53: Blows Enough For Me
Tagged with kindlefire products marketing mobileapps
Dan and Marco discuss inverted Aeropresses, what Marco would do if he were in charge of Starbucks, app marketing responses and being featured in the App Store, avoiding creepy mobile analytics, and static blogging engines.
5by5 - Build and Analyze #54: Snob Blend
Tagged with marketing mobileapps analytics blogging engines
Martin Lindstrom, marketing visionary and consumer advocate, explains the secrets of how global corporations manipulate our minds to persuade us to buy. Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy looks at the marketing industry, exposing the psychological tricks and traps that companies devise to win our money. He reveals that advertisers and marketers intentionally target children, stoke the flames of public panic and capitalize on paranoia, make their products chemically addictive, and more.
00:22 Chris’ new gig at Shift Communications
03:30 Obama campaign email details, counterpoint on segmentation for consumer products
08:20 What’s working in Facebook
Buy B2B Marketing Confessions Today!
10:37 If it takes 20 clicks to get through your year end Top 20 list I’m coming to your house to steal your presents
11:03 Hubspot’s Year End Review, Questions from the LinkedIn Group
16:59 Books interviews soon from C.C. Chapman, Seth Godin. Farewell to masters: Zig Ziglar, Dave Brubeck
Tagged with marketing chris penn