John Gruber (Daring Fireball) and Jim Coudal (The Deck Ad Network & Coudal.com) gave a great talk at South by Southwest 2010 titled “Online Advertising: Losing the Race to the Bottom” in which they spoke about what methods they have used to generate income from their online efforts.
Also huffduffed as…
Catherine Tucker on online advertising and antitrust — Catherine Tucker, Douglas Drane Career Development Professor in IT and Management, and Assistant Professor of Marketing at MIT’s Sloan School of Management, discusses her paper with Avi Goldfarb in the Journal of Competition Law and Economics entitled, Substitution between Offline and Online Advertising Markets. According to Tucker, the FTC treats online advertising as a distinct market from offline advertising for antitrust purposes. She describes the study she and Goldfarb conducted, where they sought to determine whether online advertising could serve as a substitute for offline advertising. Tucker also discusses Google’s role in online advertising, how its auction mechanism affects pricing, and the difference between search advertising and display advertising. The conversation ends with a discussion on policy implications on how dominate players in online advertising should be viewed.
AdCommerce is eBay’s text advertising solution. He started his career in the telecom and finance industries, where he was in charge of developing and launching e-commerce and mobile commerce solutions.
While I have been aware of the AdCommerce platform, some of the recent changes and the way eBay is testing and enhancing the systems are really making AdCommerce spends very lucrative for traffic.
Huffduffed from http://entreproducer.com/native-advertising/