In the 2011 Vancouver Human Rights Lecture, Ethan Zuckerman, director of the Center for Civic Media at MIT, looks at the "cute cat" theory of internet activism, and how it helps explain the Arab Spring. He discusses how activists around the world are turning to social media tools which are extremely powerful, easy to use and difficult for governments to censor. The Vancouver Human Rights Lecture is co-sponsored by the UBC Continuing Studies, the Laurier Institution, and Yahoo.
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"The term meme was originally coined in the 1970s by Richard Dawkins, a British scientist and author of The Selfish Gene. Dawkins says a meme is something that spreads from person to person within a culture — like a toy craze or a pop song."