The Lean Startup debuted at #2 on the New York Times bestseller list. This talk draws on stories and insights from the book, explaining the new science of entrepreneurship. Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Tagged with “sxsw2012” (13)
This is Bruce Sterling’s closing talk from SXSW 2012 Interactive.
The relationship most adults have with science is one of observation: watching government agencies explore on behalf of us, but not actually exploring it ourselves. Science should be disruptively accessible – empowering people from a variety of different backgrounds to explore, participate in, and build new ways of interacting with and contributing to science. By having a fresh set of eyes from those who solve different types of problems, new concepts often emerge and go on to influence science in unexpected ways. A grassroots effort called Science Hack Day aims to bridge the gap between the science, technology and design industries. A Hack Day is a 48 hour all-night event that brings different people with good ideas together in the same physical space for a brief but intense period of collaboration, hacking, and building ‘cool stuff’. By collaborating on focused tasks during this short period, small groups of hackers are capable of producing remarkable results.
Ariel Waldman, Spacehack.org
Ariel Waldman is the founder of Spacehack.org, a directory of ways to participate in space exploration, and the creator of Science Hack Day SF, an event that brings together scientists, technologists, designers and people with good ideas to see what they can create in one weekend. She is also the coordinator for Science Hack Days around the world, an interaction designer, and a research affiliate with Institute For The Future.
Additionally, she sits on the advisory board for the SETI Institute‘s science radio show Big Picture Science, is a contributor to the book State of the eUnion: Government 2.0 and Onwards, and is the founder of CupcakeCamp. In 2008, she was named one of the top 50 most influential individuals in Silicon Valley. Previously, she was a CoLab Program Coordinator at NASA, a Digital Anthropologist at VML (a WPP agency), and a sci-fi movie gadget columnist for Engadget.
Jeremy Keith, Web Developer, Clearleft Ltd
An Irish web developer living in Brighton, England making websites with Clearleft.
Matt Bellis, Research Assoc, Northern Illinois University
Matt is a particle physicist by training and is searching for signs of New Physics using data from the BaBar electron-positron collider experiment and the CoGeNT dark matter detection experiment. To these ends he is exploring new computing solutions to these challenges.
He is interested in both data visualization and sonification. He is also involved in efforts to engage the public in science and teach them as much physics as they can handle.
Matt received his PhD from Rensselaer Polytechnic Institute and later worked at Carnegie Mellon University and Stanford University. He is currently teaching and doing research at Northern Illinois University.
In the fall, Matt will begin his new job as a professor, teaching and continuing his physics research at Siena College in upstate-NY.
What kind of future do you want to live in? What excites or concerns you about the future? Intel Futurist Brian David Johnson poses these questions as part of The Tomorrow Project, an initiative to investigate not only the future of computing but also the broader implications on our lives and the planet. Science and technology have progressed to the point where what we build is only constrained by the limits of our own imaginations. The future is not a fixed point in front of us that we are all hurtling helplessly towards. The future is built everyday by the actions of people. The Tomorrow Project engages in ongoing discussions with superstars, science fiction authors and scientists to get their visions for the world that’s coming and the world they’d like to build.
The future is Brian David Johnson’s business. As a futurist at Intel Corporation his charter is to develop an actionable vision for computing in 2020. His work is called “future casting” – using ethnographic field studies, technology research, trend data and even science fiction to provide Intel with a pragmatic vision of consumers and computing. Along with reinventing TV, Johnson has been pioneering development in artificial intelligence, robotics, and using science fiction as a design tool. He speaks and writes extensively about future technologies in articles and scientific papers as well as science fiction short stories and novels (Fake Plastic Love, Nebulous Mechanisms: The Dr. Simon Egerton Stories and the forthcoming This Is Planet Earth). He has directed two feature films and is an illustrator and commissioned painter.
April 2011: Friendster announces they would delete their entire database of user photos, posts, and profiles. This was met with an outcry from long-lost members who were not ready to let go of that part of their digital lives. Like Geocities before them, Friendster has a rather contemporary dilemma: what happens when you’re responsible for thousands of digital memories?
With so much of our lives experienced digitally, the stories we tell and the lives we construct online have become increasingly tied to our real life selves. Our ‘digital self’ has a memory; one made up of wall posts, status updates, photos, and blogs (or more precisely, data). What happens when these online artifacts are deleted or lost? How much worth do we assign to these digital memories, and what does it mean to lose them forever?
This not only affects us as individuals, but also has ramifications for understanding and preserving our current cultural and historical moment. Future generations will only have the digital memories we preserve to learn about us; what will archaeologists say when they find a world without Facebook? With such a disposable way of documenting our lives, have social networks set us up for cultural extinction?
Using Geocities and Friendster as case studies, this panel will explore the issues and possible solutions to the loss of digital memory on both a personal and cultural level.
Alexis Rossi, Web Collections Mgr, Internet Archive
Alexis is on her second tour of duty at Internet Archive, working on a program to archive the entire Internet and thinking about questions like "what does ‘the entire Internet’ mean?" and "do we really want it ALL?" Alexis currently manages Internet Archive collections work for every type of media (audio, video, web, texts), and runs the Wayback Machine project. Alexis previously managed the Open Library project from 2006-2008.
Alexis has been working with Internet content since 1996 when she discovered that being picky about words in books was good training for being picky about data on computers. She spent several years managing news content at ClariNet (the first online news aggregator), worked as the Editorial Director at Alexa Internet, and as Product Manager at Mixercast. Alexis has a Masters of Library and Information Science, concentrating on web technologies and interfaces, and enjoys making jewelry, dancing, costuming, and baking Cookie Smackdown-winning cookies.
Brian Fitzpatrick, Engineering Mgr, Google Data Liberation Front
Brian Fitzpatrick started Google’s Chicago engineering office in 2005, and currently leads Google’s Transparency Engineering team, which uses data to help protect free expression and free speech on the web. He also founded and leads Google’s Data Liberation Front, a team that systematically works to make it easy for users to move their data both to and from Google (e.g. via Google Takeout). He serves as both thought leader and internal advisor for Google’s open data efforts and has previously led the Google Code and The Google Affiliate Network teams.
Prior to joining Google, Brian was a senior software engineer on the version control team at CollabNet, working on Subversion, cvs2svn, and CVS. He has also worked at Apple Computer as a senior engineer in their professional services division, developing both client and web applications for Apple’s largest corporate customers. Brian has been an active open source contributor for over thirteen years. After years of writing small open source programs and bugfixes, he became a core Subversion developer in 2000, and then the lead developer of the cvs2svn utility. He was nominated as a member of the Apache Software Foundation in 2002 and spent two years as the ASF’s VP of Public Relations. He is also a member of the Open Web Foundation. Brian has written numerous articles and given many presentations on a wide variety of subjects from open data to version control to software development, including co-writing "Version Control with Subversion" (now in its second edition) as well as chapters for "Unix in a Nutshell" and "Linux in a Nutshell."
Brian has an A.B. in Classics from Loyola University Chicago with a major in Latin, a minor in Greek, and a concentration in Fine Arts and Ceramics. Despite growing up in New Orleans and working for Silicon Valley companies for most of his career, he decided years ago that Chicago was his home and stubbornly refuses to move to California.
Dana Herlihey, Production Coord, Community Mgr, Stitch Media Inc
A lover of all things digital, Dana Herlihey has been working in new media since she was 15 years old, co-pioneering what was Canada’s first online entertainment magazine ‘for teens by teens’. Following an adolescence filled with red carpet interviews, she attended McMaster University, earning a combined honors degree in Multimedia and Cultural Studies. She later spent a year in Geneva, Switzerland working as a Webmaster and digital communications assistant for the Ecumenical Advocacy Alliance.
As Stitch Media’s Production Coordinator she has managed large interactive teams for projects such as Redress Remix and Showcase’s Drunk and On Drugs: Happy Funtime Hour. She has also led social media campaigns for Stitch Media, recently winning a 2011 Digi Award for Best in Digital Advertising (Drunk and Drugs: Happy Funtime Hour).
Duncan Smith, Programmer-Archivist, Archive Team
I’ve spoken previously about international toll-free telephone number routing and about the history of public works in Seattle. Now, I speak about how we preserve history when those to whom we entrust it show all signs of having abdicated that responsiblity.
HTML5. It’s more than paving the cowpaths. It’s more than markup. There’s a lot of stuff in the spec about databases and communication protocols and blahdiblah backend juju. Some of that stuff is pretty radical. And it will change how you design websites. Why? Because for the last twenty years, web designers have been creating inside of a certain set of constraints. We’ve been limited in what’s possible by the technology that runs the web. We became so used to those limits, we stopped thinking about them. They became invisible. They Just Are. Of course the web works this certain way. Of course a user clicks and waits, the page loads, like this… but guess what? That’s not what the web will look like in the future. The constrains have changed. Come hear a non-nerd explanation of the new possibilities created by HTML5’s APIs. Don’t just wait around to see how other people implement these technologies. Learn about HTML APIs yourself, so you can design for and create the web of the future.
Mobile apps are on a clear trajectory for failure. It’s just not possible to have an app for every device in my house, every product I own and every store I enter. Much like Yahoos original hierarchy gave way to Google’s search. Applications have to give away to a ‘just in time’ approach to applications.
This talk will explain how applications must give way to a more universal approach to application distribution, one based on the mobile web and cloud services. The problem of course, is that the mobile web has both hands tied behind its back. Any mobile app today is locked away behind a browser ghetto: in effect, a sub OS inside a larger mobile OS.
This isn’t just an arbitrary technology debate, a just-in-time approach to application functionality can unleash entirely new sets of application, ones which are impossible with native apps.
This talk will layout how this problem can be fixed, and what changes need to take place, outside of just HTML5, for it to happen.
Scott Jenson, Creative Dir, frog design
As frog’s Creative Director, Scott Jenson was the first member of the User Interface group at Apple in the late 80s, working on System 7, the Apple Human Interface guidelines and the Newton. After that, he was a freelance design consultant for many years, then director of product design for Symbian, and finally managed the mobile UX group at Google. You can follow frog Creative Director Scott Jenson on Twitter @scottjenson.
Discover the rules of thumb for finger-friendly design. Touch gestures are sweeping away buttons, menus and windows from mobile devices—and even from the next version of Windows. Find out why those familiar desktop widgets are weak replacements for manipulating content directly, and learn to craft touchscreen interfaces that effortlessly teach users new gesture vocabularies.
The challenge: gestures are invisible, without the visual cues offered by buttons and menus. As your touchscreen app sheds buttons, how do people figure out how to use the damn thing? Learn to lead your audience by the hand (and fingers) with practical techniques that make invisible gestures obvious. Designer Josh Clark (author of O’Reilly books "Tapworthy" and "Best iPhone Apps") mines a variety of surprising sources for interface inspiration and design patterns. Along the way, discover the subtle power of animation, why you should be playing lots more video games, and why a toddler is your best beta tester.
Josh Clark, Principal, Global Moxie
I’m a designer specializing in mobile design strategy and user experience. I’m author of the O’Reilly books "Tapworthy: Designing Great iPhone Apps" and "Best iPhone Apps." My outfit Global Moxie offers consulting services and training to help media companies, design agencies, and creative organizations build tapworthy mobile apps and effective websites.
Before the interwebs swallowed me up, I worked on a slew of national PBS programs at Boston’s WGBH. I shared my three words of Russian with Mikhail Gorbachev, strolled the ranch with Nancy Reagan, hobnobbed with Rockefellers, and wrote trivia questions for a primetime game show. In 1996, I created the uberpopular "Couch-to-5K" (C25K) running program, which has helped millions of skeptical would-be exercisers take up jogging. (My motto for fitness is the same for user experience: no pain, no pain.)
UX designer Amber Case will share insights from her research in cyborg anthropology and talk about what really makes us human.
Amber Case is a Cyborg Anthropologist currently working at Vertigo Software. She founded CyborgCamp, a conference on the future of humans and computers. Her main focus is on mobile software, augmented reality and data visualization, as these reduce the amount of time and space it takes for people to connect with information. Case founded Geoloqi.com, a private location sharing application, out of a frustration with existing social protocols around text messaging and wayfinding. She formerly worked at global advertising agency. In 2010, she was named by Fast Company Magazine as one of the Most Influential Women in Tech.
With responsive design designers need to rethink the process they go through to work with clients and developers to create successful visual designs. Rather than creating traditional comps, style tiles are a deliverable that help you to communicate with your client, establish a visual language and work iteratively with developers. In this presentation, Samantha will explain how to reinvent your process to leverage Style Tiles as a deliverable.
Samantha Warren is an experienced designer, speaker, and writer who leverages a diverse background in artistic mediums to create compelling and functional web experiences. Focused on designing for content, she is passionate about using the web as a vehicle to tell compelling stories while creating accessible user-experiences. She has been published in .net Magazine and has presented at various industry events, including Design Day in Pittsburgh Pennsylvania and the South By Southwest Interactive Festival in Austin Texas.
Currently Samantha is the Design Director at Phase2 Technology where she uses her past experience working with brands like National Geographic and Choice Hotels International to help non-profits, publications, and associations tell their stories online.
In her personal time she talks about design and the web on her blog, BadAssIdeas.com and spends time with her cross-eyed cat, Grace.
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