Relly Annett-​​Baker — All the small things

Microcopy is the ninja of online con tent. Fast, furi ous and deadly, it has the power to make or break your online busi ness, to kill or stay your foes. It’s a sen tence, a con fir­ma tion, a few words. One word, even. It isn’t big or flashy. It doesn’t leave a call ing card. If it does its job your cus tomer may never notice it was there.

http://www.webdirections.org/resources/relly-annett-baker-all-the-small-things/

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  1. All the Small Things - Relly

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  2. All the Small Things - Relly Annett-​​Baker at @media 2010

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  3. Relly Annett-​​Baker — All the small things

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  4. All the Small Things - Relly Annett-​​Baker at @media 2010

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  5. All the Small Things - Relly Annett-​​Baker at @media 2010

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  6. Relly Annett-​​Baker — All the small things

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  7. All the Small Things - Relly

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  8. All the Small Things - Relly Annett-​​Baker at @media 2010

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  9. All the Small Things - Relly Annett-​​Baker at @media 2010

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  10. All the Small Things - Relly

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  11. All the Small Things - Relly

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  12. All the Small Things - Relly

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  13. All the Small Things - Relly

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  17. All the Small Things - Relly

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  18. All the Small Things - Relly Annett-​​Baker at @media 2010

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  19. All the Small Things - Relly Annett-​​Baker at @media 2010

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  20. All the Small Things - Relly

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  21. All the Small Things - Relly

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  22. All the Small Things - Relly

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  23. Audio record­ing of session

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  24. Relly Annett-​​Baker on Microcopy

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  25. All the Small Things - Relly Annett-​​Baker at @media 2010

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  26. Relly Annett-​​Baker — All the small things

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  27. Relly Annett-​​Baker — All the small things

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  28. All the Small Things - Relly

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  29. All the Small Things - Relly

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  30. All the Small Things - Relly

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  31. Audio record­ing of session

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  32. Relly Annett-​​Baker on Microcopy

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  33. @rellyab

    —Huffduffed by davidhughes on July 28th, 2010

  34. Audio record­ing of session

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  35. All the Small Things - Relly

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  36. Relly Annett-​​Baker — All the small things

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  37. Relly Annett-​​Baker — All the small things

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  38. Relly Annett-​​Baker — All the small things

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  39. Relly Annett-​​Baker — All the small things

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  40. Relly Annett-​​Baker — All the small things [Web Directions]

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  41. Relly Annett-​​Baker — All the small things

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  42. Relly Annett-​​Baker — All the small things

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  43. Relly Annett-​​Baker — All the small things

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  44. Relly Annett-​​Baker — All the small things

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  45. All the Small Things - Relly

    —Huffduffed by pip on November 1st, 2010

  46. Relly Annett-​​Baker — All the small things

    —Huffduffed by aelfman on November 8th, 2010

  47. All the small things - a microcopy primer

    —Huffduffed by jaronbarends on December 2nd, 2010

  48. All the Small Things - Relly Annett-Baker at Web Directions 2010

    —Huffduffed by fstorr on December 29th, 2010

  49. All the Small things (web directions presentation on microcopy)

    —Huffduffed by kimroen on January 3rd, 2011

  50. Relly Annett-​​Baker — All the small things

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  51. Microcontent

    —Huffduffed by jameshatts on April 24th, 2011

  52. Relly Annett-Baker – All the small things | Web Directions

    —Huffduffed by mreidsma on July 16th, 2012

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    Jeff Eaton and Relly Annett-Baker discuss the difference that carefully crafted microcopy can make to users; explore the challenge of bringing writers, designers, and developers together; and plan for future hijinks.

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    Today’s guest Relly Annett-Baker is a writer, content strategist, and the author of the soon-to-be-released book Creating Web Content. She’s an expert on microcopy, content strategy on a shoestring, and partnering with smallish agencies. She lives in the Home Countries of England, which means she has a killer accent. Geeks love her. You will, too.

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    Today’s guest Relly Annett-Baker is a writer, content strategist, and the author of the soon-to-be-released book Creating Web Content. She’s an expert on microcopy, content strategy on a shoestring, and partnering with smallish agencies. She lives in the Home Countries of England, which means she has a killer accent. Geeks love her. You will, too.

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